The singular goal of a business counsellor is to help your business. However the question is a good one. Why would a business seek the help of a counsellor? When is a good time to seek out that help? The best time to find a counsellor is when the company or individuals in the company are stuck. When productivity and enthusiasm are missing and prove difficult to re- ignite, it’s time to pick up the phone. Getting a company or parts of a company “unstuck” is the primary job of a counsellor. A sluggish company affects its profitability, but it also affects employee retention and company morale. Some the areas where a counsellor might help include:
For all the reasons a person might have a business, the profitability is at the core somewhere. If we aren’t making a living from our pursuits, we are simply enjoying a hobby not running a business. Profits is the thermometer we use to take the temperature of a company. If there is not enough money coming or running the business absorbs all the profit, the counsellor can help you explore why this is happening. The stress of having a business that is “underwater” can be more than just financially damaging. It can seep into the psyche of the individuals involved in the business and drain them of any motivation or enthusiasm. Business by definition is about making a living and a counsellor can help you find ways to fulfilling that goal.
Without solid leadership there can’t be a solid business. A counsellor can help a manager identify his management style. He can help him explore what works and doesn’t work for him and his business. A counsellor can do the same for a management team. He can help them set up some best practices for the company leadership and do some team building exercises if the staff is large enough. A counsellor can help a company update its organisational chart making management more lean and effective (or building in positions if it’s too lean).
A good business needs a committed and knowledgeable team of employees. One thing a counsellor can do is explore what is happening among the non-management staff. They can find out where productivity has broken down, find out why it has, and help management discover a solution. If there is bad morale among employees, a counsellor can help get the bottom of the problem. Conflict among the staff can be a burden to a business. A good counsellor is well-versed in conflict resolution. Team building can boost productivity when it inspires staff to work together rather than go their own way.
The foundation of a business lies in its business plan and marketing plan. Setting reasonable goals and staying focused on them can bring a business to a new level of success. A counsellor can be a guiding voice while setting up new business plans and marketing plans or reviewing older ones. Like the foundation of a house, at some point a business plan may need to be restored and repaired because of age. A counsellor can help revitalize the company’s vision. With new vision comes new enthusiasm that spreads throughout a business and can reveal itself in more profits. However, that sometimes requires hard work and some tough self-evaluation. A counsellor’s job is to guide a business through it.